Consumers aren’t separated with titles like “digital” or “traditional”. As such, strategy has to be crafted across all channels. SFW embraces the omnichannel approach, digital strategists working collaboratively with research analysts and account planners to create holistic strategies for our clients.
SFW is built on the foundation of understanding the consumer. This means User Experience goes beyond design; it impacts business strategy, content development and site functionality to ensure the user is put first.
SFW works with brands to leverage CRM data in order to connect with customers, building relationships and turning brand buyers into brand advocates. Experienced with major ESP and Marketing Automation platforms like Oracle, Salesforce, HubSpot and Marketo, SFW can supercharge current CRM efforts or consult on creating a new program.