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Pulling An All-Nighter For The Greater Good
8 a.m. Thursday, December 6th to 8 a.m. Friday December 7th
CreateAthon (krēˈāt-ə-thän) noun
- A 24-hour charity event where marketing teams and advertising agencies create assets for national and local non-profit organizations: CreateAthon is a national movement that rallies marketing teams to help local non-profits in a 24-hour creative blitz.
- Where marketers and advertisers pull an all-nighter for the greater good: At last year's CreateAthon, SFW served 32 non-profits, producing more than $200,000 of work in one day.
- An excuse to eat a smörgåsbord of diet-obliterating food, pound dangerous amounts of Red Bull, and separate the strong from the weak when Mr. Sandman tries to coax us to sleep: "The 2 a.m. pizza-eating contest at this year's CreateAthon was a bad idea."
We’re counting down the minutes (and loading up on coffee) before we launch!