SFW Employees Two-Wheel It to Work During National Bike to Work Week

If you know anything about SFW, you know that we like bikes. Like, a lot. Any chance we get to...

Tom Donahue On Biking, Company Culture, & Fitting In

Starting a new job should be easy as riding a bike. But many new hires face an ever-looming worry they...

Reeling in a Cure, One Fish at a Time

This past weekend, $517,000 was raised to fight childhood cancer by fishermen in Morehead City. The money from the 9th...

Kindermusik International Selects SFW as Marketing Agency of Record

Greensboro, NC (Nov. 2, 2016) – Kindermusik International has selected SFW as its marketing agency of record after a three-month...

SFW Promotes Four & Hires One

It’s springtime in the south. Flowers are blooming, pollen is flying, and SFW continues to grow. We recently promoted four...

Hand Tool Industry Leader Selects SFW as Agency of Record

Greensboro, N.C. (March 27, 2017) – Channellock, Inc. a 131-year-old plier and hand tool manufacturer has selected SFW, a Greensboro-based,...

Game On

SFW Employee’s MBA Team Takes First Place in World-Wide Marketing Summit This month, finalist teams from America’s top business schools...

SFW Positions Itself to Take Over The World

Okay, we may be a few years away from global domination, but we are adding new staff at an exciting...

SFW’s Ashley Dillon Receives 40 Leaders Under Forty Recognition

SFW Marketing Director Ashley Dillon has been recognized by the Triad Business Journal as one of the Triad’s 40 Leaders...

SFW Pulls An All-Nighter For the Greater Good

CreateAthon is the pro-bono 24-hour marketing marathon that harnesses Greensboro-based SFW’s creative superpowers for the greater social good. The national...

Two New Faces Join Our Team

We’ve added two new team members to our ranks, moving us ever closer to our ultimate goal of world-domination (more...

Fueling Momentum—SFW Makes It Six In A Row

SFW, a Greensboro-based marketing agency with clients across the U.S., has once again been named to the Triad Business Journal’s...

Part 4: Finding Retailer Pain Points For Your PLR

ICYMI: Part 1: What’s a PLR? | Part 2: How To Get Invited To Pitch A Product Line Review |...

Part 3: Pick A Mentor Brand

ICYMI: Part 1: What’s a PLR? | Part 2: How To Get Invited To Pitch A Product Line Review One...

Part 2: How to Get Invited to Pitch a Product Line Review

ICYMI: Don’t even know what a PLR is? Read the first installment of our four-part series, “What’s a Product Line...

Part 1: What’s a Product Line Review?

This is the first installation in a four-part series. To read more on this topic, check out Parts 2, 3...

SFW Joins With S&N For “Strength In Numbers” Employee Flood Relief Campaign

When our longtime client, Louisa, VA-based S&N Communications, contacted us to say that six of their employees lost almost everything...

SFW Capitalizes on Pokemon Go

Catching Pokemon and capturing winning insights for our clients share common ground. In both, you have to know where to look...

Mirror, Mirror On The Wall

First came Family-Business of the Year. Then Small Business Owner of the Year. And now (cue the trumpets) SFW is...

Bike-To-Work Week 2016

Pedal Power and Pistachios

SFW agency once again recognized as one of the Triad’s Healthiest Employers Walk in our doors and you can’t help...

“Wealth Effect” on Home Spending

In an economy producing great jobs and earnings numbers, the positive performance of home centers demonstrates resurgence in owner spending....

SFW Expands Into Raleigh: Office Opens On NCSU Centennial Campus

SFW, a Greensboro, NC-based marketing agency “Where Brands Win,” has expanded its footprint by opening a new office on NC...

The Indispensability of Customer Segmentation

It’s not news to anyone in the marketing world that customers have more choices than ever before when it comes...

SFW Bike-To-Work Week Social Promotion Earns Donation for The League Of American Bicyclists

At the mid-week point for National Bike-To-Work Week, staff members at the full-service marketing agency SFW took the opportunity to...

A Checklist For Winning the Product Line Review

SFW Receives NC Family Business Award

For the past seven years, the Wake Forest University Family Business Center has bestowed their Family Business Award to North...

Getting Back on Target

Target’s unveiling of a limited-time offering from female fashionista brand Lilly Pulitzer last week—and the overwhelming response—suggests the retailer is...

Char-Broil® Names SFW Marketing Agency of Record

Char-Broil®, a division of W.C. Bradley Company based in Columbus, GA, and one of the most recognized and respected outdoor...

Leading Marketing Firm Launches New Name and Positioning

One year after Greensboro-based marketing agency The Sales Factory acquired Winston-Salem’s Woodbine Agency, the merged company has announced an official...

The Urgency of Being Win-Based

SFW Insights is an ongoing marketing industry analysis designed to help your brands win. This introspective post evaluates the urgency...

Fiber in the New Digital Fabric

It’s not news that, moving forward, digital is the fabric of media consumption. According to a study by ACG Research,...

Corona Tools Retains Services Of SalesFactory + Woodbine

Corona Tools, the authentic American agricultural tools brand established in the 1920s, has retained the services of SalesFactory + Woodbine...

Marketplace Meteorology: If You’re Not Paying Attention to the Weather, You May Have Your Head In The Clouds

Punxsutawney Phil was recently spooked by his shadow, predicting six more weeks of winter to the dismay of all but...

Membership Club Shopping: Success in Bulk

Households are beginning to open their wallets and invest in home durables. As big ticket buying recovers, the value proposition...

Today’s Householder Segments: Insights in Motion

There are significant dynamic shifts affecting housing in the U.S. The average age to own a first home has risen...

Economic Fuel: Cognizance In A Stronger Marketplace

The U.S. economy is demonstrating encouraging signs of strength as performance factors in Q4 2014 become clear and recent consumer-confidence...

CES Report: It’s All Connected

SFW has always monitored the pulse of technology’s elevated role in consumers’ everyday lives. This year at CES, we observed...

5 Must-Watch Marketing Trends For 2015

  2015 offers an exciting year for marketers. Critical masses of consumers are adopting technologies that allow us to target...

SFW: Teaching A New Generation of Marketers

A new semester will soon be underway for college students across the country. As a matter of course requirements and...

Knowing Your Competitive Set

  To gain a winning advantage, you must know your competition intimately. This holds true in sports, politics and, of...

SFW Supports the Arts

SFW is proud to have been a sponsor of the 11th annual Weatherspoon Art Museum’s Summer Solstice. It was an...

Second Harvest Food Bank Launches Wine, Women & Shoes® 

When Second Harvest Food Bank of Northwest, NC approached SalesFactory + Woodbine about helping them promote their inaugural Wine Women...

Lessons from Mentor Brands

Every brand can learn from the success stories of other brands in the marketplace. And there are lessons from brand...

Growing By Land and Sea: Jarrett Bay Boatworks Retains Services of SalesFactory + Woodbine

Jarrett Bay Boatworks, a premier builder of custom sport fishing boats located in Beaufort, North Carolina, has retained the services...

The Omni Sense of Place

The digital age and omni-channel marketplace have blurred the traditional definitions of location. Our sense of physical place is affected...

Smartphone Integration With Retail Amplifying Omni-Channel

An unprecedented confluence of technology platforms has combined with a critical mass of equipped smartphone users to effect how retailers...

Why Users Always Come First At SFW

When you are passionate about what you do, you are sought after for your insights, success stories and lessons learned....

SalesFactory + Woodbine Named To 2014 Fast 50 List

SalesFactory + Woodbine (SFW) has been named to the Triad Business Journal’s 2014 list of 50 fastest growing private companies. This is...

Five Considerations Before Hiring an Agency

Whether you’re a growing company in need of its first agency or an established brand with a specialized business problem...

Why Apple Is Really Giving Us U2’s Album For Free

Since last Tuesday, Apple has given away free downloads of the new U2 album Songs of Innocence to well over...

Calling All Non-Profits: SalesFactory + Woodbine Is Now Accepting Applications for CreateAthon 2014

Applications are now being accepted from non-profit organizations that are interested in receiving pro bono marketing services from SalesFactory +...

CVS Tobacco Exit Marks Sea of Change for Its Retail Model

Can you name the country’s top 10 retailers from 1990? If you’re struggling, here’s why. Many of those retailers are...

David Gibbs, SalesFactory + Woodbine Creative Director Emeritus, Named Artist Of The Year

David Gibbs, SalesFactory + Woodbine’s (SFW) creative director emeritus, has been named Artist of the Year by Hirsch Wellness Network....

New Consumer Lens Opening Up Latent Demand for Home Center Purchases

Consumers are beginning to loosen their purse strings when it comes to spending on the home. Recent indicators suggest homeowners...

The Omni-Channel Consumer: Today’s Asymmetrical Path-to-Purchase

What comes to mind when you hear the word “funnel?” You are probably thinking about a sales funnel right now,...

Unplanned Building Supply Purchases: Not Just About Convenience

“Time is money.” This adage rings true across a multitude of industries. But perhaps nowhere is timing more critical than...

SalesFactory + Woodbine Website Revamped; Agency Poised For Continued Success

Sales Factory + Woodbine’s owners and employees collaborate to make two companies come together as one. Sales Factory + Woodbine (SFW)...

Sales Factory + Woodbine’s Rob Cates Named One of Triad’s Top Financial Executives for 2014

Sales Factory + Woodbine’s (SFW) Chief Financial Officer, Rob Cates, was named one of The Business Journal’s Top Triad Financial...

Creative Leadership Team Named at Sales Factory + Woodbine

Canada, Ketrow and Doerzbacher Promoted; Integrated With Research And Strategy Team Greensboro, NC (May 1, 2014) – Vickie Canada, Jack...

Sales Factory + Woodbine President Peter Mitchell Tapped To Judge North American EFFIE Awards in New York City

Greensboro, NC (February 10, 2014)— Peter Mitchell, president of Sales Factory + Woodbine, has been asked to judge this year’s...

THE SALES FACTORY TO MERGE WITH WOODBINE JANUARY 1ST

We’re building an even better agency. (And breaking a few laws of mathematics along the way.) When does one plus...

Revealing The Sales Factory’s 2013 American Graphic Design Awards

The Sales Factory was pleased to receive five top honors in the 2013 American Graphic Design Awards. The five awards...

The Sales Factory Accepting Applications From Nonprofits Seeking Free Marketing Services

Greensboro, NC (September 13, 2013) – Applications are now being accepted from non-profit organizations in two locations – North Carolina...