Canada, Ketrow and Doerzbacher Promoted; Integrated With Research And Strategy Team

Greensboro, NC (May 1, 2014) – Vickie Canada, Jack Ketrow and Rob Doerzbacher have been promoted at Sales Factory + Woodbine and will now form the agency’s creative leadership team, reporting directly to the company’s chief creative officer.  Canada will serve as the company’s creative director.  Ketrow and Doerzbacher have each been named associate creative director.

According to President of Sales Factory + Woodbine Peter Mitchell, the agency has restructured its creative talent in a way that will blend the science and art of marketing.

“We have taken some of our top creative talent and will be integrating their team with our research and strategy team,” said Mitchell. “The end result will be even more exceptional creative work that, in every case, speaks to the solutions defined by the research.”

Canada has accrued more than 25 years of experience at several regional agencies, working on national accounts like Northface, Wrangler, Jansport, Lee and Nokia.   Ketrow has been part of the Sales Factory + Woodbine team for 14 years and has been instrumental in managing design solutions for the agency’s clients in a variety of industries and markets.  Doerzbacher came to Greensboro to study English at UNC-Greensboro and prior to coming to Sales Factory + Woodbine worked as a copywriter at Bouvier Kelly Inc.

About Sales Factory + Woodbine
Sales Factory + Woodbine is a nationally recognized, award-winning agency that offers “smarter marketing for growing brands.” Named to the Inc. 5000 list of fastest growing companies, the agency’s services include brand development, strategic marketing, advertising, public relations and digital solutions. Research-based insights fuel SF+W’s results, allowing the agency to help a long list of clients find success across a myriad of categories. Headquartered in Greensboro, North Carolina with offices in New York, the full-service agency employs a team of dedicated creative professionals who have won two American Advertising Awards, 16 Graphic Design USA Awards, as well as an EFFIE and One Show, among others. For more information visit www.salesfactorywoodbine.com or call 336.324.4101.