SFW, a Greensboro-based marketing agency with clients across the U.S., has once again been named to the Triad Business Journal’s Fast 50 list of the fastest growing privately held companies in the Triad. This is the sixth consecutive year the agency has received this honor. The family-owned company has also been named to the Inc. 5000 list of America’s fastest growing private companies five years in a row.
Over the last six years, the agency has diversified its client base, added staff in research, strategy, digital, creative and marketing management, and expanded its presence in both Greensboro and Raleigh, adding a total of 5,500 square feet in office space.
“It’s our job to stay ahead of the marketing curve for our clients, but also for our employees,” says Ged King, CEO of SFW and recipient of the Triad Business Journal’s 2016 Most Admired CEO award. “We’ve gone after business in new industry verticals like banking and sporting goods, and that’s been good for us. We’re able to demonstrate to companies how our approach has resulted in a 94% win rate at product line reviews and can be used to help gain customers along their path-to-purchase.”
SFW President Peter Mitchell notes that the agency’s partner pricing, which ties compensation to the client’s success, has been extremely popular. “We believe in partnering to help our clients grow,” says Mitchell “In fact, we only win when they win.”
Coming in at number 23 on the Fast 50 list, SFW was honored at an awards ceremony hosted by the Triad Business Journal at the Grandover Resort on September 22.
Founded in 1984, SFW is a results-driven marketing agency fueled by research-based insights and boundless creativity with offices in Greensboro and Raleigh, NC. One of the fastest growing B:C & B:B marketing agencies in the country, SFW has partnered with both regional, national and international brands across a wide range of categories—consumer goods, education, medical, industrial and more. SFW’s unique business model and structure connects research, strategy and creative to engage consumers where and when it matters most for their clients. Some of SFW’s current clients include Carolina Bank, Fruit of the Loom, Coastal Shower Doors, Lowe’s Home Improvement and Saber Grills.
The full Fast 50 list for 2016 can be found at www.bizjournals.com/triad.