Jarrett Bay Boatworks, a premier builder of custom sport fishing boats located in Beaufort, North Carolina, has retained the services of SalesFactory + Woodbine. The award-winning marketing research agency is working closely with Jarrett Bay on market research to identify new business opportunities.

The company currently operates a small retail store, the Jarrett Bay Boathouse, on Front Street in Beaufort, NC. Research conducted by SFW will reveal new directions in which to take the Jarrett Bay line. Current offerings include outerwear, performance gear, art and posters, fun gifts, and more. On October 4, Jarrett Bay also opened Jarrett Bay Offshore, a retail store located at Crabtree Valley Mall in Raleigh.

“Jarrett Bay is ideally positioned to expand their message of custom, peak performance built on tradition,” said Ged King, CEO of SalesFactory + Woodbine. “What they’re offering isn’t just a product, but a mindset and a lifestyle. We’re looking forward to what research reveals about the brand and how we can use those insights to strategically position Jarrett Bay for future growth.”

“SalesFactory + Woodbine was chosen as our partner because they are known for their competence in building brands,” said Randy Ramsey, president and founder of Jarrett Bay Boatworks. “Jarrett Bay is primed to move forward with rapid, yet strategic growth and we believe SFW will help us reach our goals.”

Since 1986, Jarrett Bay has constructed and delivered more than 85 custom sport fishing boats and serviced tens of thousands of vessels.