Greensboro, NC (Nov. 2, 2016) – Kindermusik International has selected SFW as its marketing agency of record after a three-month creative account review. Kindermusik is the world’s leading provider of music and movement programs for young children, enjoyed by millions of families in more than 70 countries since 1978.  As the company continues its expansion in private studios and in public and private school classrooms, SFW will lead research, advertising, digital and social media, public relations and design strategies for Kindermusik internationally.

“The team at Kindermusik is unwavering in their commitment to kids and exploring bold, brave ideas,” says SFW CEO Ged King. “We’re excited to partner with them and write the next chapter in Kindermusik’s transformation to an international provider of whole-child development in studios and in schools.”

Kindermusik offers a full spectrum of developmentally appropriate classes for children ages newborn to seven, featuring award-winning music and movement activities that promote school readiness and stimulate development in every area of the young brain. The company offers training and opportunities to open a Kindermusik studio, become a Kindermusik educator or bring the benefits of music-education to the classroom. Results from a recent independent research study showed that preschoolers who participated in a Kindermusik@School curriculum for as little as 30 minutes each week showed a 32 percent greater gain in early language and literacy skills than the control group.

“We selected SFW because they showed a passion for our business above and beyond any other agency we interviewed,” says Scott Kinsey, President and CEO of Kindermusik. “They have a great understanding of consumer behavior and path-to-purchase and the seasoned team provides us with the expertise we need to continue to expand our message and services.”