This past weekend, $517,000 was raised to fight childhood cancer by fishermen in Morehead City. The money from the 9th annual Reelin’ for Research fishing tournament, sponsored in part by SFW, goes into the Tony Montana Fellowship Fund at UNC Children’s Hospital. A fellowship is then awarded each year to a physician specializing in childhood cancer research. To date, Reelin’ for Research has raised more than $2 million toward treating pediatric cancer.
SFW rallied our team to drive more awareness for the fundraiser. We handled PR and social media, and created landing pages and digital banners to spread the Reelin’ for Research message.
Our crew also teamed up with our client, Corona Tools, to sponsor one of the 60 boats participating. (Those onboard had more stories of “the ones that got away” than actual catches when they got back to shore. Hmm…)
For SFW CEO Ged King, Reelin’ for Research holds special meaning. “Watching my parents lose their battles with cancer made a lasting impact on my life,” says King. “I simply can’t imagine having to watch a child suffer through the atrocities of this disease. So, if our agency can play any role in helping to land a cure, we’re going to do it.”
What began as a commemorative fishing trip to celebrate the life of avid fisherman Tony Montana, turned into a fundraising event to find a cure for cancer. During his battle with cancer, Tony had mentioned that children with cancer were often deprived of a chance for survival. So, Tony’s son Richard and his group of friends decided to do something about it. Now, over eight years later, Reelin’ for Research has raised more than 2 million dollars towards treating pediatric cancer.
Childhood cancer can be devastating, but according to Dr. Stuart Gold, Director of Hematology and Oncology at UNC Children’s Hospital, the average national cure rate hovers near 80 percent when treatment is available. If Reelin’ for Research is something you’d like to be a part of, there are numerous ways to get involved. Fundraising continues year-round, so get in touch to find out how you can help.
To hear more of Tony Montana’s story, see the May 2017 news clip on Fox8 News.