Greensboro, NC (February 10, 2014)— Peter Mitchell, president of Sales Factory + Woodbine, has been asked to judge this year’s North American EFFIE awards. The gold standard of the advertising world, the EFFIEs were founded in 1968 by the American Marketing Association to award the most effective advertising in the U.S. and Canada.

On February 13 and 14, Mitchell will journey to New York to join a panel of creative directors, CEOs, strategy directors and chief marketing officers that will review the best advertising campaigns of 2013 across dozens of categories. Awards will be announced in June 2014.

“I’m honored to be an EFFIEs judge,” states Mitchell, who spent much of his career in New York working on award-winning campaigns at Saatchi & Saatchi. “These are the awards in our industry that really matter— honoring strategies and ideas that deliver tangible results for clients. I’ll return to Sales Factory + Woodbine inspired and energized.”

This is Mitchell’s ninth year evaluating campaigns for the EFFIEs. He was originally selected to be a judge after Sales Factory + Woodbine won a Silver EFFIE for Piedmont Federal Savings Bank in 2005.

Following the EFFIEs, Mitchell will head back to North Carolina to review undergraduate campaigns in the prestigious Marketing Case Competition at Wake Forest University. The competition is a component of the school’s 2014 Marketing Summit, which attracts MBA teams from around the world. Held annually, the winning graduate team will win a cash prize of $75,000. Cash prizes are also given to the second ($10,000) and third ($5,000) place graduate teams as well as prizes to the undergraduate teams of $10,000 for first, $3,000 for second and $2,000 for third place.

“This is the signature event in a weekend that celebrates great marketing and great future marketers from around the world,” notes Mitchell.

In addition to judging the case competition, Mitchell will also be a participant in a panel discussion sponsored by the 4As on “Careers in the Agency World” held February 28 at Deacon Tower. For more information on the 2014 Marketing Summit, Click here.