Sales Factory + Woodbine’s (SFW) Chief Financial Officer, Rob Cates, was named one of The Business Journal’s Top Triad Financial Executives for 2014. Nominees were judged on their leadership, financial management skills, strategic thinking and contribution to their company’s reputation and success.
Rob began working with SFW in 2007 as an outside accountant and joined the agency as CFO in 2011 after serving as the controller and CFO for a $40 million clinical laboratory. He was instrumental in The Sales Factory’s January 2014 acquisition of Woodbine, a Winston-Salem based agency.
“Rob is not only an outstanding numbers guys, he’s a problem solver and visionary,” says Ged King, CEO of SFW. “He spots opportunities throughout our operations and it’s largely due to Rob’s efforts that our company has experienced such explosive expansion with controlled costs.”