RESEARCH

SFW’s guiding framework starts with a deep understanding of the consumer. The insights we produce direct everything that comes next, from initial business strategy to marketing plan execution.

Segmentation

Our segmentation studies discover the best long-term target for your brand based on matching your company’s unique capabilities and offerings with consumers’ values, wallet-share, and behavior in the marketplace.

Path-to-purchase

Understanding the journey to purchase allows brands to maximize the impact of advertising and communication dollars. A path-to-purchase study gives brands the ability to pinpoint the best online and offline opportunities to reach the right consumers at the right time.

product line review

SFW dives deep with brands to thoroughly assess their products, the category, and overall consumer trends. The outcome is a compelling case to retailers as to why they need your brand.

Concept Testing

Testing new developments and ideas before taking them to market saves brands time and money. SFW helps brand test new concepts around Identity, Design, Positioning, Advertising, Packaging, and New Products.

Channellock

The Place. The Plant. The People.

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Primo

Seedy Joints Campaign

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BRANDING

SFW combines science and art to connect consumers with the brands they love.

Brand Positioning

Starting with a deep understanding of your customers, we develop a clear brand promise, brand personality, and positioning statement. Only then do we move into giving your brand the story it needs to connect with customers along the path to purchase.

Brand Fingerprint

Our proprietary Brand Fingerprint™ uses a collaborative process that gets to the core of your brand’s essence, delivering the attributes, values, and benefits that connect your brand to the heads and hearts of consumers.

Brand Identity

A person’s face and voice combine to form an unmistakable identity. Likewise, a brand’s identity is the sum of its visuals and communications. Brand identity is the foundation for all communications, from retail packaging to PR efforts to social interactions online.

Channellock

Built Strong. Works Hard. Won't Quit.

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Empire

TrueBlue

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CONTENT

SFW turns clients into storytellers, crafting compelling (and measurable) messages for consumers, media and trade.

content strategy

In a world of ad-blocking, content marketing allows you to connect with consumers around issues and topics important to them. SFW understands how to create compelling content, activate it in the marketplace, and measure its effectiveness.

public relations

Our public relations outreach spans media relations, tours, event planning, influencer relations, crisis communications and more. We keep your brand identity strong and in the forefront of the minds of consumers and media. And when the unexpected is called for, SFW rises to the occasion with innovative and unconventional ways to promote your products and/or services.

social

Social media offers powerful, real-time marketing opportunities to engage with audiences and build your brand. SFW develops and executes comprehensive social strategies to activate your audience, driving engagement with earned and owned content.

search marketing

More than ever, consumers rely on search as they navigate towards a purchase. SFW leverages SEO and paid search efforts to influence consumers at key moments in the journey to purchase, from awareness to e-commerce conversion.

Fruit of the Loom

Decorators Campaign

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Channellock

The Place. The Plant. The People.

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CREATIVE

SFW believes design solves problems. Using consumer insights to guide the creative process, SFW’s work is as effective as it is beautiful.

Design

Design is power. From logo identity to packaging design, sales presentations to immersive online experiences, we build connections with consumers, solve business problems, and drive your brand forward through well-crafted design.

writing & editing

Our experienced writers and editors create content that connects with your market. Our offerings include copywriting, white papers, videos, podcasts, blogs, ebooks, articles, scripts, webinars, curated content, and more.

plr creative

We’ve been winning PLRs for our clients since our company’s inception in 1984. In addition to general consulting, we offer prototypes of all signage, merchandising materials, and all necessary in-store collateral. We specialize in presentation for the buyer and are available as representatives at any client PLR presentation as requested.

Coastal Shower Doors

Gridscape Colorize

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Cha! by Texas Pete

Embrace your cha!ddiction

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DIGITAL

SFW is a true omnichannel agency, using the full array of modern marketing tactics to engage consumers personally as they move along the journey to purchase.

strategy

Consumers aren’t separated with titles like “digital” or “traditional.” As such, strategy has to be crafted across all channels. SFW embraces the omnichannel approach, digital strategists working collaboratively with research analysts, and account planners to create holistic strategies for our clients.

user experience

SFW is built on the foundation of understanding the consumer. This means User Experience goes beyond design-- it impacts business strategy, content development, and site functionality to ensure the user is put first.

development

Experienced with CMS, e-commerce, and database projects, SFW has a deep understanding of how technology is applied to solve business problems. Our development team uses only current web standards such as PHP, HTML5, CSS3, and Javascript.

CRM marketing

SFW works with brands to leverage CRM data in order to connect with customers, building relationships, and turning brand buyers into brand advocates. Experienced with major ESP and Marketing Automation platforms like Oracle, Salesforce, HubSpot and, Marketo, SFW can supercharge current CRM efforts or consult on creating a new program.

TiO

Website Redesign

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Exclusively Weddings

New Look. New Wedding Guru.

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RETAIL

SFW was founded with a focus on helping brands win in retail. Experts in strategy, sell-in and sell-through, SFW has partnered with clients to win across all brick and mortar retail and digital channels.

Product Line Review

SFW dives deep with brands to thoroughly assess their products, the category, and overall consumer trends. The outcome is a compelling case to retailers as to why they need your brand.

Packaging

While online shopping has become ubiquitous, dollars are still spent in-store. When consumers are in the aisle, SFW ensures your products stand out from the noise.

Point of Purchase

The buying journey extends from the armchair to the aisle, and consumers expect a seamless experience along the way. SFW is deeply experienced with executing omnichannel campaigns.

Primo

Seedy Joints

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Corona

packaging redesign

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