At any given time, over 25 percent of people in the Southeast are considering making a change in their bank. The switch usually coincides with major life events such as getting married, sending a child to college or needing a bigger home.
Carolina Bank approached SFW to help them be top-of-mind when those major life events occur.
Armed with research insights, SFW utilized our signature Four Part Process™ to position Carolina Bank as the local financial services company whose approachable expertise helps families Be Ready for major life events.
In an integrated campaign that debuted in January 2016, the campaign depicts life-altering events in the context of the expenses associated with them–the average cost of a wedding in the Triad, the list price of a typical area home for sale, or what you can expect to pay in non-tuition expenses at a North Carolina college or university.
The campaign encourages the audience to Be Ready with Carolina Bank checking accounts, home mortgages and home equity loans.