of home improvement customers prefer brands that make them think of the category differently.
What is your brand doing to challenge the rules of the category?
we love to win.
our product line review scoreboard says so.
Winning Product Line Reviews on behalf of our clients is SFW's bread and butter. The key to running up the score is part science and part art.Learn More ›
Latest News & Insights
July 12th, 2019
BRANDS WE LOVE: IHOP “PANCAKES”
It was time for a change, a revitalization of IHOP’s expertise in affordable, everyday dining. So, they threw something at us out of left field.Learn more ›
July 3rd, 2019
IT’S THE SECOND HALF OF 2019: STEP UP YOUR MARKETING
In a fast-paced time like the 21st century, take advantage of these marketing tips and help your brand evolve in the latter half of 2019.Learn more ›
June 25th, 2019
WHY MILLENNIALS LOVE THEIR WORKPLACE
Since millennials are dominating the workforce and are preparing to surpass Baby Boomers as the largest population, they’re your company’s greatest asset.Learn more ›