SFW launches a retail insights solution to help brands win online and on shelf.

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Business Strategy Backed by Research


3 out of 4 retail marketing programs never even make it to the starting line.

Are you as good at selling in as you are at selling through?

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Marketing Campaigns That Drive Results

Tio Website Project

Website Redesign

An intuitive smart home solution gets a new website to match.

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Primo Display Rack Design

Retail Signage Design

Primo makes tap water come 'clean' by creating doubt around its safety to drink.

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Gridscape colorize campaign
Coastal Shower Doors

Product Development

Coastal breaks the boredom barrier by transforming shower doors into beautiful centerpieces.

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Jerzees Magazine cover

Rebranding Campaign

We elevated the Jerzees brand by making it stand for something beyond basic t-shirts at a good value.

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Channellock video campaign

Brand Storytelling

A mini-documentary series explores what Made in USA really looks like and what it means to a community.

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“The most profitable decision I ever made was partnering with SFW for our product line review. Their tagline says it all—this is the place where brands win.”

Steve Erickson, President, Corona® Tools

“SFW embodies a scrappy, roll-up-your-sleeves, results-first mentality. In the very best way, they are the anti-ad agency.”

Rob Schwing, Former Chief Marketing Officer, Char-Broil®

“Having a great product isn’t enough—you need to understand what drives consumer behavior. Through research and category insights, SFW helped us transform an unknown brand into a category leader.”

William Cobb, CEO, Coastal Shower Doors

“The Brand Fingerprint™ was one of the most revealing and rewarding exercises we’ve ever been taken through."

Bob Braswell, President & CEO, Carolina Bank

"SFW is constantly exploring new and effective ways for our messaging to reach our customers.”

Chuck Bauer, Director of Business Development, S&N Communications

“From the start, SFW believed in and expanded our vision of Jarrett Bay Clothing Co. as a national brand. I’ve never experienced such an amazing partnership.”

Randy Ramsey, Founder & CEO, Jarrett Bay

"I trust them implicitly to deliver above and beyond what is promised..."

Jennifer Becker, Director of Marketing, University Lake School

“There is nothing I can ask of this agency that they won’t do."

Patrick Cobb, Director of Sales & Marketing, Coastal Shower Doors

we love to win.

our product line review scoreboard says so.

Winning Product Line Reviews on behalf of our clients is SFW's bread and butter. The key to running up the score is part science and part art.

Explore our PLR Playbook ›

Latest News & Insights

November 27th, 2019
Why the Rise of Cyber Monday Is Important to Your Brand

The world is past “transitioning” into a digital sphere—it is a digital sphere. With that kind of fast-paced marketing, your brand needs to keep up.

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October 9th, 2019
SFW Acquires Quixote Group Research, Marketing & PR
Quixote Group Acquired by SFW

The acquisition will deepen SFW’s strategic communications and public relations disciplines.

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October 4th, 2019
Former President & Owner of Empire® Level Talks Product Line Reviews (PLRs)

We sat down with Jenni Becker to pick her brain about product line reviews, how to win them, and perhaps more importantly, how to avoid losing them.

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