Business Strategy Backed by Research

SFW-SurprisingFactoftheWeek

3 out of 4 retail marketing programs never even make it to the starting line.


Are you as good at selling in as you are at selling through?


Find out more

Marketing Campaigns That Drive Results

Tio Website Project
TiO

Website Redesign


An intuitive smart home solution gets a new website to match.

Our Work ›
Primo Display Rack Design
Primo

Retail Signage Design


Primo makes tap water come 'clean' by creating doubt around its safety to drink.

Our Work ›
Gridscape colorize campaign
Coastal Shower Doors

Product Development


Coastal breaks the boredom barrier by transforming shower doors into beautiful centerpieces.

Our Work ›
Jerzees Magazine cover
Jerzees

Rebranding Campaign


We elevated the Jerzees brand by making it stand for something beyond basic t-shirts at a good value.

Our Work ›
Channellock video campaign
Channellock

Brand Storytelling


A mini-documentary series explores what Made in USA really looks like and what it means to a community.

Our Work ›

“The most profitable decision I ever made was partnering with SFW for our product line review. Their tagline says it all—this is the place where brands win.”

Steve Erickson, President, Corona® Tools

“SFW embodies a scrappy, roll-up-your-sleeves, results-first mentality. In the very best way, they are the anti-ad agency.”

Rob Schwing, Former Chief Marketing Officer, Char-Broil®

“Having a great product isn’t enough—you need to understand what drives consumer behavior. Through research and category insights, SFW helped us transform an unknown brand into a category leader.”

William Cobb, CEO, Coastal Shower Doors

“The Brand Fingerprint™ was one of the most revealing and rewarding exercises we’ve ever been taken through."

Bob Braswell, President & CEO, Carolina Bank

"SFW is constantly exploring new and effective ways for our messaging to reach our customers.”

Chuck Bauer, Director of Business Development, S&N Communications

“From the start, SFW believed in and expanded our vision of Jarrett Bay Clothing Co. as a national brand. I’ve never experienced such an amazing partnership.”

Randy Ramsey, Founder & CEO, Jarrett Bay

"I trust them implicitly to deliver above and beyond what is promised..."

Jennifer Becker, Director of Marketing, University Lake School

“There is nothing I can ask of this agency that they won’t do."

Patrick Cobb, Director of Sales & Marketing, Coastal Shower Doors

we love to win.

our product line review scoreboard says so.

Winning Product Line Reviews on behalf of our clients is SFW's bread and butter. The key to running up the score is part science and part art.

Explore our PLR Playbook ›

Latest News & Insights

August 20th, 2019
Part 4: Finding Retailer Pain Points For Your PLR
Retailer pain points: a sea of products on display

When heading into a PLR, your first question should always be: “What problem are we solving for?”

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3/4

3 out of 4 retail marketing programs never even make it to the starting line.

Are you as good at selling in as you are at selling through?

Surprising Fact of the Week
August 15th, 2019
Part 3: Pick A Mentor Brand
Nike swoosh on phone screen

Holding up a mentor brand helps your team better understand your brand’s story

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