We're in the business of helping brands win
SFW-SurprisingFactoftheWeek

78%

of home improvement customers prefer brands that make them think of the category differently.


What is your brand doing to challenge the rules of the category?


Tio Website Project
TiO

Website Redesign


An intuitive smart home solution gets a new website to match.

Our Work ›
Primo Display Rack Design
Primo

Seedy Joints Campaign


Primo makes tap water come 'clean' by creating doubt around its safety to drink.

Our Work ›
Gridscape colorize campaign
Coastal Shower Doors

Gridscape Colorize


Coastal breaks the boredom barrier by transforming shower doors into beautiful centerpieces.

Our Work ›
Jerzees Magazine cover
Jerzees

Wear To?


We elevated the Jerzees brand by making it stand for something beyond basic t-shirts at a good value.

Our Work ›
Channellock video campaign
Channellock

The Place. The Plant. The People.


A mini-documentary series explores what Made in USA really looks like and what it means to a community.

Our Work ›
we love to win.

our product line review scoreboard says so.

Winning Product Line Reviews on behalf of our clients is SFW's bread and butter. The key to running up the score is part science and part art.

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“The most profitable decision I ever made was partnering with SFW for our product line review. Their tagline says it all—this is the place where brands win.”

Steve Erickson, President, Corona® Tools

“SFW embodies a scrappy, roll-up-your-sleeves, results-first mentality. In the very best way, they are the anti-ad agency.”

Rob Schwing, Former Chief Marketing Officer, Char-Broil®

“Having a great product isn’t enough—you need to understand what drives consumer behavior. Through research and category insights, SFW helped us transform an unknown brand into a category leader.”

William Cobb, CEO, Coastal Shower Doors

“The Brand Fingerprint™ was one of the most revealing and rewarding exercises we’ve ever been taken through."

Bob Braswell, President & CEO, Carolina Bank

"SFW is constantly exploring new and effective ways for our messaging to reach our customers.”

Chuck Bauer, Director of Business Development, S&N Communications

“From the start, SFW believed in and expanded our vision of Jarrett Bay Clothing Co. as a national brand. I’ve never experienced such an amazing partnership.”

Randy Ramsey, Founder & CEO, Jarrett Bay

"I trust them implicitly to deliver above and beyond what is promised..."

Jennifer Becker, Director of Marketing, University Lake School

“There is nothing I can ask of this agency that they won’t do."

Patrick Cobb, Director of Sales & Marketing, Coastal Shower Doors

Latest News & Insights

July 12th, 2019
BRANDS WE LOVE: IHOP “PANCAKES”    

It was time for a change, a revitalization of IHOP’s expertise in affordable, everyday dining. So, they threw something at us out of left field.

Learn more ›
July 3rd, 2019
IT’S THE SECOND HALF OF 2019: STEP UP YOUR MARKETING

In a fast-paced time like the 21st century, take advantage of these marketing tips and help your brand evolve in the latter half of 2019.

Learn more ›
June 25th, 2019
WHY MILLENNIALS LOVE THEIR WORKPLACE

Since millennials are dominating the workforce and are preparing to surpass Baby Boomers as the largest population, they’re your company’s greatest asset.   

Learn more ›
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