Driving Brand Growth In Retail

Our Scoreboard Says It All.

We love when our clients win product line reviews.

Winning Product Line Reviews on behalf of our clients is SFW's expertise—see our 93% win rate. The key to running up the score is part science and part art.

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SFW launches a retail insights solution to help brands win online and on shelf.


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“The most profitable decision I ever made was partnering with SFW for our product line review. Their tagline says it all—this is the place where brands win.”.


Steve Erickson, President, Corona® Tools

“SFW embodies a scrappy, roll-up-your-sleeves, results-first mentality. In the very best way, they are the anti-ad agency.”.


Rob Schwing, Former Chief Marketing Officer, Char-Broil®

“Having a great product isn’t enough—you need to understand what drives consumer behavior. Through research and category insights, SFW helped us transform an unknown brand into a category leader.”.


William Cobb, CEO, Coastal Shower Doors

“The Brand Fingerprint™ was one of the most revealing and rewarding exercises we’ve ever been taken through.".


Bob Braswell, President & CEO, Carolina Bank

"SFW is constantly exploring new and effective ways for our messaging to reach our customers.”.


Chuck Bauer, Director of Business Development, S&N Communications

“From the start, SFW believed in and expanded our vision of Jarrett Bay Clothing Co. as a national brand. I’ve never experienced such an amazing partnership.” .


Randy Ramsey, Founder & CEO, Jarrett Bay

"I trust them implicitly to deliver above and beyond what is promised...".


Jennifer Becker, Director of Marketing, University Lake School

“There is nothing I can ask of this agency that they won’t do.".


Patrick Cobb, Director of Sales & Marketing, Coastal Shower Doors

Latest News & Insights

Larry Halstead

Halstead’s experience will help clients win on leading online retail channels.

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After more than three decades of strategic, passionate work, Peter talks about his experience in the marketing industry, now and then.

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Surprising Fact of the Week

3 out of 4 retail marketing programs never even make it to the starting line.

Are you as good at selling in as you are at selling through?

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How can we help your brand win?

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