Driving Brand
Growth In Retail





We’re not afraid of challenges.

Problems? Twelve-hour deadlines? A product line review in one week? Bring it on. We believe the only way to face our problems is head on, embracing the unknown. That means taking risks, forging our own path, and asking the tough questions until we’re blue in the face.

PLR Scoreboard 118 wins and 9 losses

Where Brands Win

Our scoreboard says it all.

Winning Product Line Reviews on behalf of our clients is SFW's expertise— we have the track record to prove it. The key to running up the score is part science and part art.

SFW's PLR Playbook


With our passion for learning and hunger for discovery, nothing stands in our way of finding a solution.

We’re out in the field, measuring the heights of toilets and buying 16 different tape measures for competitive research. Data is fundamental. It’s how we calculate our every move, deliberately and strategically. And we don’t think, act, sleep or breathe without it.

person doing a store walk


miles of store walks in 2019.

For real. Just to name a few: Home Depot, Publix, Circle K, Costco, Tractor Supply, GNC, Lumber Liquidators, IKEA, Site-One, Walmart, Total Wine, McKnight Hardware, Walgreens, Costco, Lowe's and Dollar Tree.

Our Research & Capabilities


We don’t do what we do for the fame or fortune.

We’re in it for the success of those who rely on us. Results come in many shapes and sizes, and it’s what drives us to work smarter and harder. But the work’s never done. There are always bigger and better things on the horizon, and we crave the adventure that allows us to collaborate and innovate unapologetically.


Content Marketing & Video Production


increase in brand awareness over the course of our work

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Brand Campaign at Lowe's


growth in accessories sales

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Retail Marketing Campaign


sales increase compared to previous year

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Cha! Texas Pete
New Product Launch


increase in market share in less than 6 months

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How can we help your brand win?
Let Us Know