March 7th, 2019
Let’s Get Social

All about social media and how it impacts our advertising world.

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March 6th, 2019
Public Relations: Media Match Maker

Have you ever heard the phrase, “there’s no such thing as bad publicity?”

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February 6th, 2019
Write On.

Have you ever wondered what a copywriter does? And is it copywriter or copyrighter? Hint: we do not copyright things.

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December 3rd, 2018
Is Your Website Usable?
group points at laptop screen

It's a tough world out there for brands, but it's even tougher if your website is bad.

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May 9th, 2018
Omni-Channel Optimization Tips
Get Creative website on laptop

Knowing how your digital assets and brick & mortar assets complement each other is key

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January 29th, 2018
Is Retail Dead?
Open sign on shop door

SFW CEO, Ged King spoke at Cleveland Research Company's Home Improvement Summit

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September 12th, 2016
Part 4: Finding Retailer Pain Points For Your PLR
Retailer pain points: a sea of products on display

When heading into a PLR, your first question should always be: “What problem are we solving for?”

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September 6th, 2016
Part 3: Pick A Mentor Brand
Nike swoosh on phone screen

Holding up a mentor brand helps your team better understand your brand’s story

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August 30th, 2016
Part 2: How to Get Invited to Pitch a Product Line Review
Coworkers high-five

Getting invited to a PLR is like networking for a job

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August 22nd, 2016
Part 1: What’s a Product Line Review?
Brand tag scanned at checkout

A product line review is a beauty contest, college application, science experiment all rolled into one

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May 1st, 2015
Getting Back on Target
Rainy city street at dusk

Brands matter to consumers. Winning brands are a destination. Promotions create social currency.

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April 8th, 2015
The Omni Sense of Place
Modern building

The digital age and omnichannel marketplace have blurred the traditional definitions of location.

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