COVID-19 US Consumer Impact Tracking Study

We created this study to help our clients, friends, and anyone that finds it useful. 

SFW is tracking consumer sentiment over coronavirus, including the impact it may have on the way we shop for and buy products. Every day, new news and events are having a big impact on consumer attitudes and their potential spending habits, so check back for our weekly reports.

Each Friday at 4 PM, we will launch a tracking survey to a statistically significant and demographically balanced panel of 1,000 Americans. Each Monday, we will report on crucial consumer attitudinal and behavioral trends and changes.  

Please enter your email, and we will provide you this week’s findings. By entering your email you are also opting-in to receive an updated report each Monday. You can unsubscribe from this email at any time.

 If you have any questions or thoughts you’d like to share, please reach out to Jenni Becker at

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