Adweek Names SFW Among Top 100 Fastest-Growing Agencies in the World
Company Revenues Grew By
More Than 2x Between 2016-2018
New York, NY (Sept.
the marketing industry’s preeminent source for brand marketing, advertising and
media content has named SFW #62 on its list of fastest growing marketing
agencies in the world.
first annual global ranking proves that fresh thinking and fearless risk taking
can really add up,” said Adweek Senior Editor Doug Zanger. “It’s not easy being
a marketing agency these days. Changing models, consultancies, procurement,
performance-based marketing, in-housing, project work versus agency of record.
And yet, our list proves that it’s still possible to not only rise to these
challenges but to succeed wildly.”
recognition is an endorsement of our business model which focuses 100% on
driving brand growth at retail,” said SFW CEO Ged King. “Our ability to connect
research and customer insights with fresh and innovative activation campaigns
has helped current clients win while attracting many new customers to SFW’s
unique value proposition.”
grew +119% in revenues between 2016-2018 serving clients such as Channellock,
GE, Primo Water, Fruit of the Loom, Novant Health and Johns Manville.
“Remarkably, this collection of 100 agencies from around the globe accounted for 21 specific disciplines and categories ranging from full service to experiential, b-to-b and ecommerce, direct marketing to influencers and everywhere in between,” said Zanger. “While the growth narrative is compelling, the stories about how these agencies started, and continue to grow, is equally interesting. It also points to talented, dedicated individuals and teams that ignore the noise around them to focus on what they do best: delivering big time for their clients and brands.”