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January 8th, 2020

Larry Halstead Joins SFW as eCommerce Strategy Manager

GREENSBORO, N.C., January 8, 2020 – SFW, a brand innovation company, announced that Larry Halstead has joined the company as eCommerce Strategy Manager.  Halstead brings more than 13-years of experience to SFW and will focus on increasing client revenue and margin through sales growth on online retail channels, including Amazon, Walmart, Lowe’s Home Improvement and Home Depot.  Halstead’s responsibilities include strategy development and implementation of a brand’s online product presence, traffic generation, and reporting against key performance indicators (KPI’s).

“The online retail environment continues to grow in terms of contribution to our clients’ success, so the ability to maximize this important channel is critical to brand growth,” said Ged King, chief executive officer for SFW.  “Consumers have embraced an omnichannel environment, and Larry’s background will add greater depth to our ability to create effective long-term solutions to help clients win online.”

Larry Halstead sitting on steps

Halstead, a Greensboro, N.C. native, most recently served as a digital strategy manager for Gulfstream Communications, a leading lifestyle multi-media company in the Carolinas.  Halstead is a graduate of the University of North Carolina at Asheville, and is an avid disc golfer.  

“SFW is committed to helping brands win, both at retail and online, and I look forward to adding an additional level of expertise to the company,” said Halstead.  “The depth of knowledge that SFW offers in the digital and online retail space is quite impressive, and I’m very excited to be able to contribute to the company’s future success.”

Halstead will report to Emily Bratton, Director of Digital for SFW.