News & Insights
The Leading Edge
News, updates, insights, and predictions compiled by SFW, curated for aspiring advertisers, marketers, researchers, writers, and everyone in between.
January 12th, 2021
SFW Promotes Jenni Becker and Adds Agency Veteran Phillip Oakley to Business Development Team

These moves support growth in the agency’s marketing and ecommerce services.
Read more ›November 19th, 2020
SFW Adds Personnel to the Company’s Ecommerce, Digital and Sales Teams

These new additions to the SFW team will help support growth in online retail and search services.
Read more ›November 12th, 2020
SFW Announces Dave Geren as New Company President

Additional promotions at the company will enhance client service capabilities and support the development of innovation.
Read more ›September 2nd, 2020
Part 4: Which Amazon seller and fulfillment options are right for you?

Learn how to choose the right seller and fulfillment options to increase your sales and margin on Amazon.
Learn more ›August 17th, 2020
SFW Appears on the 2020 Inc. 5000 List

Inc. Magazine today revealed that for the sixth time, SFW has made its annual Inc. 5000 list, this year ranking No. 4,807.
Read more ›August 3rd, 2020
Part 3: The Importance of Amazon as a Search Engine

Increase your visibility and search rank on Amazon through Sponsored Brands, Sponsored Products and Sponsored Display ads.
Learn more ›July 23rd, 2020
Part 2: The 7 Steps for an Effective Amazon Seller Account

To be a successful third-party seller, follow these important steps and tips to create and utilize an effective Amazon seller account.
Learn more ›July 15th, 2020
Part 1: What You Need to Know Before Selling on Amazon
Part 1 in our Winning on Amazon series covers how to determine category size on Amazon, analyze brand mix, and develop a product mix strategy.
Learn more ›April 14th, 2020
Virtual PLR’s – The New Solution for a No-Travel World

What happens to PLR's now that we’re living in a time where travel is heavily restricted? Enter the virtual PLR. Here are our tips for a winning strategy.
Learn more ›A new study reveals the impact of the rapidly changing situation with the virus.
Read more ›February 13th, 2020
SFW Announces New Hire and Promotions

Because the ultimate way to strengthen our brand growth strategy is to acknowledge those passionate, hard workers from within.
Learn more ›January 8th, 2020
Larry Halstead Joins SFW as eCommerce Strategy Manager

Halstead’s experience will help clients win on leading online retail channels.
Read more ›