October 9th, 2019

SFW Acquires Quixote Group Research, Marketing & PR

Quixote Group Acquired by SFW

The acquisition will deepen SFW’s strategic communications and public relations disciplines.

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October 4th, 2019

Former President & Owner of Empire® Level Talks Product Line Reviews (PLRs)

We sat down with Jenni Becker to pick her brain about product line reviews, how to win them, and perhaps more importantly, how to avoid losing them.

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September 23rd, 2019

Adweek Names SFW Among Top 100 Fastest-Growing Agencies in the World

Company Revenues Grew By More Than 2x Between 2016-2018.

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August 20th, 2019

Part 4: Finding Retailer Pain Points For Your PLR

Retailer pain points: a sea of products on display

When heading into a PLR, your first question should always be: “What problem are we solving for?”

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3/4

3 out of 4 retail marketing programs never even make it to the starting line.

Are you as good at selling in as you are at selling through?

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Surprising Fact of the Week
August 15th, 2019

Part 3: Pick A Mentor Brand

Nike swoosh on phone screen

Holding up a mentor brand helps your team better understand your brand’s story

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August 10th, 2019

Part 2: How to Get Invited to Pitch a Product Line Review

Coworkers high-five

Getting invited to a PLR is like networking for a job

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August 5th, 2019

Part 1: What’s a Product Line Review?

Brand tag scanned at checkout

A product line review is a beauty contest, college application, science experiment all rolled into one

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2.5X

Consumers are 2.5 times more price conscious when they shop online vs in store.

How should that impact your online vs in-store communications strategy?

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Surprising Fact of the Week
July 12th, 2019

Brands We Love: IHOP “Pancakes”    

It was time for a change, a revitalization of IHOP’s expertise in affordable, everyday dining. So, they threw something at us out of left field.

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July 3rd, 2019

It’s the Second Half of 2019: Step up Your Marketing

In a fast-paced time like the 21st century, take advantage of these marketing tips and help your brand evolve in the latter half of 2019.

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June 25th, 2019

Why Millennials Love Their Workplace

Since millennials are dominating the workforce and are preparing to surpass Baby Boomers as the largest population, they’re your company’s greatest asset.   

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