News & Insights

The Leading Edge

News, updates, insights, and predictions compiled by SFW, curated for aspiring advertisers, marketers, researchers, writers, and everyone in between.

A new study reveals the impact of the rapidly changing situation with the virus.

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Because the ultimate way to strengthen our brand growth strategy is to acknowledge those passionate, hard workers from within.

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Larry Halstead

Halstead’s experience will help clients win on leading online retail channels.

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After more than three decades of strategic, passionate work, Peter talks about his experience in the marketing industry, now and then.

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Peter teaching university students

Longtime Triad Marketing Agency Leader to Focus on Teaching

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December 11th, 2019

Knowing Your Competitive Set

Competitive Set

When it comes to winning at retail, understanding and evaluating competitors is critical. Dive into our must-dos for scoping out the competition.

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The world is past “transitioning” into a digital sphere—it is a digital sphere. In the fast-paced world of marketing, your brand needs to keep up.

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Checklist

Place your brand ahead of the pack and win your next Product Line Review with a little help from our team of PLR pros.

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Quixote Group Acquired by SFW

The acquisition will deepen SFW’s strategic communications and public relations disciplines.

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We sat down with Jenni Becker to pick her brain about product line reviews, how to win them, and perhaps more importantly, how to avoid losing them.

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Company Revenues Grew By More Than 2x Between 2016-2018.

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Retailer pain points: a sea of products on display

When heading into a PLR, your first question should always be: “What problem are we solving for?”

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