News & Insights

The Leading Edge

News, updates, insights, and predictions compiled by SFW, curated for aspiring advertisers, marketers, researchers, writers, and everyone in between.

Learn how to choose the right seller and fulfillment options to increase your sales and margin on Amazon.

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Inc. Magazine today revealed that for the sixth time, SFW has made its annual Inc. 5000 list, this year ranking No. 4,807.

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Increase your visibility and search rank on Amazon through Sponsored Brands, Sponsored Products and Sponsored Display ads.

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To be a successful third-party seller, follow these important steps and tips to create and utilize an effective Amazon seller account.

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Part 1 in our Winning on Amazon series covers how to determine category size on Amazon, analyze brand mix, and develop a product mix strategy.

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What happens to PLR's now that we’re living in a time where travel is heavily restricted? Enter the virtual PLR. Here are our tips for a winning strategy.

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A new study reveals the impact of the rapidly changing situation with the virus.

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Because the ultimate way to strengthen our brand growth strategy is to acknowledge those passionate, hard workers from within.

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Larry Halstead

Halstead’s experience will help clients win on leading online retail channels.

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After more than three decades of strategic, passionate work, Peter talks about his experience in the marketing industry, now and then.

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Peter teaching university students

Longtime Triad Marketing Agency Leader to Focus on Teaching

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December 11th, 2019

Knowing Your Competitive Set

Competitive Set

When it comes to winning at retail, understanding and evaluating competitors is critical. Dive into our must-dos for scoping out the competition.

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