News & Insights
The Leading Edge
News, updates, insights, and predictions compiled by SFW, curated for aspiring advertisers, marketers, researchers, writers, and everyone in between.
October 9th, 2019
SFW Acquires Quixote Group Research, Marketing & PR
The acquisition will deepen SFW’s strategic communications and public relations disciplines.
Read more ›October 4th, 2019
Former President & Owner of Empire® Level Talks Product Line Reviews (PLRs)
We sat down with Jenni Becker to pick her brain about product line reviews, how to win them, and perhaps more importantly, how to avoid losing them.
Learn more ›September 23rd, 2019
Adweek Names SFW Among Top 100 Fastest-Growing Agencies in the World
Company Revenues Grew By More Than 2x Between 2016-2018.
Read more ›August 20th, 2019
Part 4: Finding Retailer Pain Points For Your PLR
When heading into a PLR, your first question should always be: “What problem are we solving for?”
Learn more ›3/4
3 out of 4 retail marketing programs never even make it to the starting line.
Are you as good at selling in as you are at selling through?
We can help ›
August 15th, 2019
Part 3: Pick A Mentor Brand
Holding up a mentor brand helps your team better understand your brand’s story
Learn more ›August 10th, 2019
Part 2: How to Get Invited to Pitch a Product Line Review
Getting invited to a PLR is like networking for a job
Learn more ›August 5th, 2019
Part 1: What’s a Product Line Review?
A product line review is a beauty contest, college application, science experiment all rolled into one
Learn more ›2.5X
Consumers are 2.5 times more price conscious when they shop online vs in store.
How should that impact your online vs in-store communications strategy?
We can help ›
July 12th, 2019
Brands We Love: IHOP “Pancakes”
It was time for a change, a revitalization of IHOP’s expertise in affordable, everyday dining. So, they threw something at us out of left field.
Learn more ›July 3rd, 2019
It’s the Second Half of 2019: Step up Your Marketing
In a fast-paced time like the 21st century, take advantage of these marketing tips and help your brand evolve in the latter half of 2019.
Learn more ›June 25th, 2019
Why Millennials Love Their Workplace
Since millennials are dominating the workforce and are preparing to surpass Baby Boomers as the largest population, they’re your company’s greatest asset.
Learn more ›