News & Insights
The Leading Edge
News, updates, insights, and predictions compiled by SFW, curated for aspiring advertisers, marketers, researchers, writers, and everyone in between.
February 13th, 2020
SFW Announces New Hire and Promotions
Because the ultimate way to strengthen our brand growth strategy is to acknowledge those passionate, hard workers from within.
Learn more ›January 8th, 2020
Larry Halstead Joins SFW as eCommerce Strategy Manager
Halstead’s experience will help clients win on leading online retail channels.
Read more ›December 30th, 2019
Retiring President of SFW, Peter Mitchell, Talks Industry After 38 Years
After more than three decades of strategic, passionate work, Peter talks about his experience in the marketing industry, now and then.
Learn more ›December 16th, 2019
Peter Mitchell to Retire as President of SFW
Longtime Triad Marketing Agency Leader to Focus on Teaching
Read more ›November 27th, 2019
Why the Rise of Cyber Monday Is Important to Your Brand
The world is past “transitioning” into a digital sphere—it is a digital sphere. With that kind of fast-paced marketing, your brand needs to keep up.
Learn more ›October 9th, 2019
SFW Acquires Quixote Group Research, Marketing & PR
The acquisition will deepen SFW’s strategic communications and public relations disciplines.
Read more ›
We sat down with Jenni Becker to pick her brain about product line reviews, how to win them, and perhaps more importantly, how to avoid losing them.
Learn more ›September 23rd, 2019
Adweek Names SFW Among Top 100 Fastest-Growing Agencies in the World
Company Revenues Grew By More Than 2x Between 2016-2018.
Read more ›August 20th, 2019
Part 4: Finding Retailer Pain Points For Your PLR
When heading into a PLR, your first question should always be: “What problem are we solving for?”
Learn more ›
3 out of 4 retail marketing programs never even make it to the starting line.
Are you as good at selling in as you are at selling through?
Request More Info ›August 15th, 2019
Part 3: Pick A Mentor Brand
Holding up a mentor brand helps your team better understand your brand’s story
Learn more ›August 10th, 2019
Part 2: How to Get Invited to Pitch a Product Line Review
Getting invited to a PLR is like networking for a job
Learn more ›
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