News & Insights
The Leading Edge
News, updates, insights, and predictions compiled by SFW, curated for aspiring advertisers, marketers, researchers, writers, and everyone in between.
A new study reveals the impact of the rapidly changing situation with the virus.
Read more ›February 13th, 2020
SFW Announces New Hire and Promotions
Because the ultimate way to strengthen our brand growth strategy is to acknowledge those passionate, hard workers from within.
Learn more ›January 8th, 2020
Larry Halstead Joins SFW as eCommerce Strategy Manager
Halstead’s experience will help clients win on leading online retail channels.
Read more ›December 30th, 2019
Retiring President of SFW, Peter Mitchell, Talks Industry After 38 Years
After more than three decades of strategic, passionate work, Peter talks about his experience in the marketing industry, now and then.
Learn more ›December 16th, 2019
Peter Mitchell to Retire as President of SFW
Longtime Triad Marketing Agency Leader to Focus on Teaching
Read more ›December 11th, 2019
Knowing Your Competitive Set
When it comes to winning at retail, understanding and evaluating competitors is critical. Dive into our must-dos for scoping out the competition.
Learn more ›November 27th, 2019
Why the Rise of Cyber Monday Is Important to Your Brand
The world is past “transitioning” into a digital sphere—it is a digital sphere. In the fast-paced world of marketing, your brand needs to keep up.
Learn more ›October 31st, 2019
A Checklist For Winning the Product Line Review
Place your brand ahead of the pack and win your next Product Line Review with a little help from our team of PLR pros.
Learn more ›October 9th, 2019
SFW Acquires Quixote Group Research, Marketing & PR
The acquisition will deepen SFW’s strategic communications and public relations disciplines.
Read more ›
We sat down with Jenni Becker to pick her brain about product line reviews, how to win them, and perhaps more importantly, how to avoid losing them.
Learn more ›September 23rd, 2019
Adweek Names SFW Among Top 100 Fastest-Growing Agencies in the World
Company Revenues Grew By More Than 2x Between 2016-2018.
Read more ›August 20th, 2019
Part 4: Finding Retailer Pain Points For Your PLR
When heading into a PLR, your first question should always be: “What problem are we solving for?”
Learn more ›