News & Insights

The Leading Edge

News, updates, insights, and predictions compiled by SFW, curated for aspiring advertisers, marketers, researchers, writers, and everyone in between.

June 7th, 2019
SFW Retail Experts Offer Insights On ‘The Craftsman Effect’ At Lowe’s

SFW leads discussion on "The Craftsman Effect" at Lowe's and implications for hardware manufacturers.

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85%

of purchases still happen in stores, despite e-commerce growth.

Surprising Fact of the Week
June 4th, 2019
BRANDS WE LOVE: JUST CALL US DUNKIN’

The relatively new Dunkin' rebrand was fueled by the demands of today’s on-the-go customer. And what they wanted most was coffee.

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May 28th, 2019
OP ED: GAME OF THRONES & WHY CONTENT IS KING

HBO is a great example of a brand who gave their viewers the content they wanted, but when it came to a close, so did the audience’s excitement for the brand.

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May 24th, 2019
BRANDS GIVING BACK BENEFIT BIG

Giving back to charities is a selfless act, but if you’re a brand that does it well, you can create lifelong connections and trust.

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May 22nd, 2019
SFW rides 3,309 miles during Bike to Work Week, raising over $8,000 for diabetes research
Bike to work week May 13-19 2019

SFW rode a total of 3,309 miles, shattering last year’s record of 2,400 miles.

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May 17th, 2019
What’s the big deal about challenger brands?

When challenger brands have an opportunity to act boldly and go against the “norm” for their category, they take it. Plain and simple.

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May 15th, 2019
Giving the people what they want: SEO and your brand

It's time to make sure your website doesn’t get lost in those 6.4 billion searches per day.

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May 2nd, 2019
SFW Supports Reelin’ for Research to Benefit Childhood Cancer Research
Reelin' for Research group photo

SFW will attend the one-day fishing event in Morehead City raises money for UNC Children’s Hospital

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May 1st, 2019
SFW Leaders Speak at Ingersoll Rand Global Marketing Summit

SFW leaders presented at Ingersoll Rand Global Marketing Summit

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April 4th, 2019
SFW is Triad’s first corporate partner in JDRF Ride to Cure Diabetes

Greensboro agency to fundraise for type 1 diabetes research through cycling event

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March 26th, 2019
SFW Sponsors Junior League of Greensboro’s Women’s Summit

SFW will serve as a sponsor of The 9th Annual Junior League of Greensboro’s Women’s Leadership Summit hosted on Mar. 29, 2019.

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