News & Insights
The Leading Edge
News, updates, insights, and predictions compiled by SFW, curated for aspiring advertisers, marketers, researchers, writers, and everyone in between.
September 2nd, 2020
Part 4: Which Amazon seller and fulfillment options are right for you?
Learn how to choose the right seller and fulfillment options to increase your sales and margin on Amazon.
Learn more ›August 17th, 2020
SFW Appears on the 2020 Inc. 5000 List
Inc. Magazine today revealed that for the sixth time, SFW has made its annual Inc. 5000 list, this year ranking No. 4,807.
Read more ›August 3rd, 2020
Part 3: The Importance of Amazon as a Search Engine
Increase your visibility and search rank on Amazon through Sponsored Brands, Sponsored Products and Sponsored Display ads.
Learn more ›July 23rd, 2020
Part 2: The 7 Steps for an Effective Amazon Seller Account
To be a successful third-party seller, follow these important steps and tips to create and utilize an effective Amazon seller account.
Learn more ›July 15th, 2020
Part 1: What You Need to Know Before Selling on Amazon
Part 1 in our Winning on Amazon series covers how to determine category size on Amazon, analyze brand mix, and develop a product mix strategy.
Learn more ›April 14th, 2020
Virtual PLR’s – The New Solution for a No-Travel World
What happens to PLR's now that we’re living in a time where travel is heavily restricted? Enter the virtual PLR. Here are our tips for a winning strategy.
Learn more ›A new study reveals the impact of the rapidly changing situation with the virus.
Read more ›February 13th, 2020
SFW Announces New Hire and Promotions
Because the ultimate way to strengthen our brand growth strategy is to acknowledge those passionate, hard workers from within.
Learn more ›January 8th, 2020
Larry Halstead Joins SFW as eCommerce Strategy Manager
Halstead’s experience will help clients win on leading online retail channels.
Read more ›December 30th, 2019
Retiring President of SFW, Peter Mitchell, Talks Industry After 38 Years
After more than three decades of strategic, passionate work, Peter talks about his experience in the marketing industry, now and then.
Learn more ›December 16th, 2019
Peter Mitchell to Retire as President of SFW
Longtime Triad Marketing Agency Leader to Focus on Teaching
Read more ›December 11th, 2019
Knowing Your Competitive Set
When it comes to winning at retail, understanding and evaluating competitors is critical. Dive into our must-dos for scoping out the competition.
Learn more ›