News & Insights

The Leading Edge

News, updates, insights, and predictions compiled by SFW, curated for aspiring advertisers, marketers, researchers, writers, and everyone in between.

Because the ultimate way to strengthen our brand growth strategy is to acknowledge those passionate, hard workers from within.

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Larry Halstead

Halstead’s experience will help clients win on leading online retail channels.

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After more than three decades of strategic, passionate work, Peter talks about his experience in the marketing industry, now and then.

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Peter teaching university students

Longtime Triad Marketing Agency Leader to Focus on Teaching

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The world is past “transitioning” into a digital sphere—it is a digital sphere. With that kind of fast-paced marketing, your brand needs to keep up.

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Quixote Group Acquired by SFW

The acquisition will deepen SFW’s strategic communications and public relations disciplines.

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We sat down with Jenni Becker to pick her brain about product line reviews, how to win them, and perhaps more importantly, how to avoid losing them.

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Company Revenues Grew By More Than 2x Between 2016-2018.

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Retailer pain points: a sea of products on display

When heading into a PLR, your first question should always be: “What problem are we solving for?”

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Surprising Fact of the Week

3 out of 4 retail marketing programs never even make it to the starting line.

Are you as good at selling in as you are at selling through?

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August 15th, 2019

Part 3: Pick A Mentor Brand

Nike swoosh on phone screen

Holding up a mentor brand helps your team better understand your brand’s story

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Coworkers high-five

Getting invited to a PLR is like networking for a job

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