News & Insights

The Leading Edge

News, updates, insights, and predictions compiled by SFW, curated for aspiring advertisers, marketers, researchers, writers, and everyone in between.

After more than three decades of strategic, passionate work, Peter talks about his experience in the marketing industry, now and then.

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Peter teaching university students

Longtime Triad Marketing Agency Leader to Focus on Teaching

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December 11th, 2019

Knowing Your Competitive Set

Competitive Set

When it comes to winning at retail, understanding and evaluating competitors is critical. Dive into our must-dos for scoping out the competition.

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The world is past “transitioning” into a digital sphere—it is a digital sphere. In the fast-paced world of marketing, your brand needs to keep up.

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Checklist

Place your brand ahead of the pack and win your next Product Line Review with a little help from our team of PLR pros.

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Quixote Group Acquired by SFW

The acquisition will deepen SFW’s strategic communications and public relations disciplines.

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We sat down with Jenni Becker to pick her brain about product line reviews, how to win them, and perhaps more importantly, how to avoid losing them.

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Company Revenues Grew By More Than 2x Between 2016-2018.

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Retailer pain points: a sea of products on display

When heading into a PLR, your first question should always be: “What problem are we solving for?”

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Surprising Fact of the Week

3 out of 4 retail marketing programs never even make it to the starting line.

Are you as good at selling in as you are at selling through?

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August 15th, 2019

Part 3: Pick A Mentor Brand

Nike swoosh on phone screen

Holding up a mentor brand helps your team better understand your brand’s story

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Coworkers high-five

Getting invited to a PLR is like networking for a job

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How can we help your brand win?

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