News & Insights

The Leading Edge

News, updates, insights, and predictions compiled by SFW, curated for aspiring advertisers, marketers, researchers, writers, and everyone in between.

The world is past “transitioning” into a digital sphere—it is a digital sphere. In the fast-paced world of marketing, your brand needs to keep up.

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Checklist

Place your brand ahead of the pack and win your next Product Line Review with a little help from our team of PLR pros.

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Quixote Group Acquired by SFW

The acquisition will deepen SFW’s strategic communications and public relations disciplines.

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We sat down with Jenni Becker to pick her brain about product line reviews, how to win them, and perhaps more importantly, how to avoid losing them.

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Company Revenues Grew By More Than 2x Between 2016-2018.

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Retailer pain points: a sea of products on display

When heading into a PLR, your first question should always be: “What problem are we solving for?”

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Surprising Fact of the Week

3 out of 4 retail marketing programs never even make it to the starting line.

Are you as good at selling in as you are at selling through?

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August 15th, 2019

Part 3: Pick A Mentor Brand

Nike swoosh on phone screen

Holding up a mentor brand helps your team better understand your brand’s story

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Coworkers high-five

Getting invited to a PLR is like networking for a job

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Brand tag scanned at checkout

A product line review is a beauty contest, college application, science experiment all rolled into one

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Surprising Fact of the Week

Consumers are 2.5 times more price conscious when they shop online vs in store.

How should that impact your online vs in-store communications strategy?

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It was time for a change, a revitalization of IHOP’s expertise in affordable, everyday dining. So, they threw something at us out of left field.

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