News & Insights
The Leading Edge
News, updates, insights, and predictions compiled by SFW, curated for aspiring advertisers, marketers, researchers, writers, and everyone in between.
December 30th, 2019
Retiring President of SFW, Peter Mitchell, Talks Industry After 38 Years

After more than three decades of strategic, passionate work, Peter talks about his experience in the marketing industry, now and then.
Learn more ›December 16th, 2019
Peter Mitchell to Retire as President of SFW

Longtime Triad Marketing Agency Leader to Focus on Teaching
Read more ›December 11th, 2019
Knowing Your Competitive Set

When it comes to winning at retail, understanding and evaluating competitors is critical. Dive into our must-dos for scoping out the competition.
Learn more ›November 27th, 2019
Why the Rise of Cyber Monday Is Important to Your Brand

The world is past “transitioning” into a digital sphere—it is a digital sphere. In the fast-paced world of marketing, your brand needs to keep up.
Learn more ›October 31st, 2019
A Checklist For Winning the Product Line Review

Place your brand ahead of the pack and win your next Product Line Review with a little help from our team of PLR pros.
Learn more ›October 9th, 2019
SFW Acquires Quixote Group Research, Marketing & PR

The acquisition will deepen SFW’s strategic communications and public relations disciplines.
Read more ›
We sat down with Jenni Becker to pick her brain about product line reviews, how to win them, and perhaps more importantly, how to avoid losing them.
Learn more ›September 23rd, 2019
Adweek Names SFW Among Top 100 Fastest-Growing Agencies in the World

Company Revenues Grew By More Than 2x Between 2016-2018.
Read more ›August 20th, 2019
Part 4: Finding Retailer Pain Points For Your PLR

When heading into a PLR, your first question should always be: “What problem are we solving for?”
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3 out of 4 retail marketing programs never even make it to the starting line.
Are you as good at selling in as you are at selling through?
Request More Info ›August 15th, 2019
Part 3: Pick A Mentor Brand

Holding up a mentor brand helps your team better understand your brand’s story
Learn more ›August 10th, 2019
Part 2: How to Get Invited to Pitch a Product Line Review

Getting invited to a PLR is like networking for a job
Learn more ›