News & Insights
The Leading Edge
News, updates, insights, and predictions compiled by SFW, curated for aspiring advertisers, marketers, researchers, writers, and everyone in between.
November 27th, 2019
Why the Rise of Cyber Monday Is Important to Your Brand
The world is past “transitioning” into a digital sphere—it is a digital sphere. In the fast-paced world of marketing, your brand needs to keep up.
Learn more ›October 31st, 2019
A Checklist For Winning the Product Line Review
Place your brand ahead of the pack and win your next Product Line Review with a little help from our team of PLR pros.
Learn more ›October 9th, 2019
SFW Acquires Quixote Group Research, Marketing & PR
The acquisition will deepen SFW’s strategic communications and public relations disciplines.
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We sat down with Jenni Becker to pick her brain about product line reviews, how to win them, and perhaps more importantly, how to avoid losing them.
Learn more ›September 23rd, 2019
Adweek Names SFW Among Top 100 Fastest-Growing Agencies in the World
Company Revenues Grew By More Than 2x Between 2016-2018.
Read more ›August 20th, 2019
Part 4: Finding Retailer Pain Points For Your PLR
When heading into a PLR, your first question should always be: “What problem are we solving for?”
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3 out of 4 retail marketing programs never even make it to the starting line.
Are you as good at selling in as you are at selling through?
Request More Info ›August 15th, 2019
Part 3: Pick A Mentor Brand
Holding up a mentor brand helps your team better understand your brand’s story
Learn more ›August 10th, 2019
Part 2: How to Get Invited to Pitch a Product Line Review
Getting invited to a PLR is like networking for a job
Learn more ›August 5th, 2019
Part 1: What’s a Product Line Review?
A product line review is a beauty contest, college application, science experiment all rolled into one
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Consumers are 2.5 times more price conscious when they shop online vs in store.
How should that impact your online vs in-store communications strategy?
Request More Info ›July 12th, 2019
Brands We Love: IHOP “Pancakes”
It was time for a change, a revitalization of IHOP’s expertise in affordable, everyday dining. So, they threw something at us out of left field.
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