News & Insights

The Leading Edge

News, updates, insights, and predictions compiled by SFW, curated for aspiring advertisers, marketers, researchers, writers, and everyone in between.

Surprising Fact of the Week

Consumers are 2.5 times more price conscious when they shop online vs in store.

How should that impact your online vs in-store communications strategy?

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It was time for a change, a revitalization of IHOP’s expertise in affordable, everyday dining. So, they threw something at us out of left field.

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In a fast-paced time like the 21st century, take advantage of these marketing tips and help your brand evolve in the latter half of 2019.

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Since millennials are dominating the workforce and are preparing to surpass Baby Boomers as the largest population, they’re your company’s greatest asset.   

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Surprising Fact of the Week

78% of home improvement customers prefer brands that make them think of the category differently.

What is your brand doing to challenge the rules of the category?

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SFW has been named a finalist in the Triad Business Journal’s 2019 Best Places to Work small business category.

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Rest assured, nowadays being an “intern” means much more than going on a coffee run or making copies for superiors—it means gaining valuable experience.

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SFW leads discussion on "The Craftsman Effect" at Lowe's and implications for hardware manufacturers.

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Surprising Fact of the Week

85% of purchases still happen in stores, despite e-commerce growth.

Is your brand maximizing the opportunity from both Clicks AND Bricks?

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The relatively new Dunkin' rebrand was fueled by the demands of today’s on-the-go customer. And what they wanted most was coffee.

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HBO is a great example of a brand who gave their viewers the content they wanted, but when it came to a close, so did the audience’s excitement for the brand.

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Giving back to charities is a selfless act, but if you’re a brand that does it well, you can create lifelong connections and trust.

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How can we help your brand win?

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