News & Insights
The Leading Edge
News, updates, insights, and predictions compiled by SFW, curated for aspiring advertisers, marketers, researchers, writers, and everyone in between.
78%
78% of home improvement customers prefer brands that make them think of the category differently.
What is your brand doing to challenge the rules of the category?
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June 21st, 2019
SFW Honored at Triad’s Best Places to Work 2019
SFW has been named a finalist in the Triad Business Journal’s 2019 Best Places to Work small business category.
Read more ›June 18th, 2019
Get the Most Out of Summer Interns (and Vise Versa)
Rest assured, nowadays being an “intern” means much more than going on a coffee run or making copies for superiors—it means gaining valuable experience.
Learn more ›June 7th, 2019
SFW Retail Experts Offer Insights On ‘The Craftsman Effect’ At Lowe’s
SFW leads discussion on "The Craftsman Effect" at Lowe's and implications for hardware manufacturers.
Read more ›85%
85% of purchases still happen in stores, despite e-commerce growth.
Is your brand maximizing the opportunity from both Clicks AND Bricks?
We can help ›
June 4th, 2019
Brands We Love: Just Call Us Dunkin’
The relatively new Dunkin' rebrand was fueled by the demands of today’s on-the-go customer. And what they wanted most was coffee.
Learn more ›May 28th, 2019
Op Ed: Game of Thrones & Why Content Is King
HBO is a great example of a brand who gave their viewers the content they wanted, but when it came to a close, so did the audience’s excitement for the brand.
Learn more ›May 24th, 2019
Brands Giving Back Benefit Big
Giving back to charities is a selfless act, but if you’re a brand that does it well, you can create lifelong connections and trust.
Learn more ›May 22nd, 2019
SFW rides 3,309 miles during Bike to Work Week, raising over $8,000 for diabetes research
SFW rode a total of 3,309 miles, shattering last year’s record of 2,400 miles.
Read more ›May 17th, 2019
What’s the Big Deal about Challenger Brands?
When challenger brands have an opportunity to act boldly and go against the “norm” for their category, they take it. Plain and simple.
Learn more ›May 15th, 2019
Giving the People What They Want: Seo and Your Brand
It's time to make sure your website doesn’t get lost in those 6.4 billion searches per day.
Learn more ›May 2nd, 2019
SFW Supports Reelin’ for Research to Benefit Childhood Cancer Research
SFW will attend the one-day fishing event in Morehead City raises money for UNC Children’s Hospital
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