News & Insights

The Leading Edge

News, updates, insights, and predictions compiled by SFW, curated for aspiring advertisers, marketers, researchers, writers, and everyone in between.

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A product line review is a beauty contest, college application, science experiment all rolled into one

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Surprising Fact of the Week

Consumers are 2.5 times more price conscious when they shop online vs in store.

How should that impact your online vs in-store communications strategy?

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It was time for a change, a revitalization of IHOP’s expertise in affordable, everyday dining. So, they threw something at us out of left field.

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In a fast-paced time like the 21st century, take advantage of these marketing tips and help your brand evolve in the latter half of 2019.

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Since millennials are dominating the workforce and are preparing to surpass Baby Boomers as the largest population, they’re your company’s greatest asset.   

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Surprising Fact of the Week

78% of home improvement customers prefer brands that make them think of the category differently.

What is your brand doing to challenge the rules of the category?

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SFW has been named a finalist in the Triad Business Journal’s 2019 Best Places to Work small business category.

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Rest assured, nowadays being an “intern” means much more than going on a coffee run or making copies for superiors—it means gaining valuable experience.

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SFW leads discussion on "The Craftsman Effect" at Lowe's and implications for hardware manufacturers.

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Surprising Fact of the Week

85% of purchases still happen in stores, despite e-commerce growth.

Is your brand maximizing the opportunity from both Clicks AND Bricks?

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The relatively new Dunkin' rebrand was fueled by the demands of today’s on-the-go customer. And what they wanted most was coffee.

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HBO is a great example of a brand who gave their viewers the content they wanted, but when it came to a close, so did the audience’s excitement for the brand.

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