Featured Project: The Place, The Plant, The People.

Content Marketing & Video Production

Channellock Logo

Problem

Americans believe American-made tools are of higher quality and more durable. Unfortunately, many DIYers and Pros were not aware that CHANNELLOCK® brand pliers are made in the USA, and they believed brands like Milwaukee and Stanley are made here when in fact they are manufactured overseas. We needed to set the record straight!

Solution

SFW created and produced a three-part mini documentary series showing where Channellock, Inc. comes from and the people that make it great. The Place, The Plant, The People series powerfully demonstrated what it means to be made in the USA.

Services

Research

Content

Digital

"In my 18 years at Channellock, Inc., nothing has resonated with me more."
Mark Yoder, Director of Sales, North America

800K

Facebook views and counting

425K

minutes spent watching the series

3,146

new Facebook followers

113%

increase in new users to the website

All Work