Featured Project: Corona Confidence

Problem

Corona had a strong heritage with pro gardeners and landscapers but faced challenges translating that brand equity for avid consumer gardeners.

Solution

Our Brand Fingerprint™ tool uncovered confidence as the essence of the Corona brand. We created an integrated communications campaign, Corona Confidence, using testimonials from avid gardeners to tell the story in print, digital, and retail merchandising.

Services

Research

Branding

Creative