Featured Project: Corona Confidence
Brand Identity and Positioning
Problem
Corona had a strong heritage with pro gardeners and landscapers but faced challenges translating that brand equity for avid consumer gardeners.
Solution
Our Brand Fingerprint™ tool uncovered confidence as the essence of the Corona brand. We created an integrated communications campaign, Corona Confidence, using testimonials from avid gardeners to tell the story in print, digital, and retail merchandising.
Services
Research
Branding
Creative
