Exclusively Weddings had a website but didn't have a brand. They were missing a unique voice and feel to help connect their consumers to a memorable shopping experience. They offered personalized products, but the experience itself really wasn't personal at all.
SFW created Zoey, the wedding guru, an embodiment of caring customer service team—almost a wedding planner at your fingertips. She understands what brides need when they need it. She's modeled after a trusted best friend who's been there, done that and tells it like it is—always in your best interest.