JERZEES is a casual apparel brand that needed new life and relevance to reach its full potential. After 25 years in the market, it didn’t stand for much beyond “basic t-shirts/good value” in the minds of screen printers and end-consumers. We needed to elevate and differentiate the brand.
JERZEES asks, Wear To? SFW captured the essence and attitude of this new brand, and the confident look goes wherever you do in this new campaign. Wear To? Launched via JERZEES’ 2019 catalog and industry trade shows. Wear To? is being extended into video, advertising, PR & social, and other branded content.