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SFW’s guiding framework starts with a deep understanding of the consumer. The insights we produce direct everything that comes next, from initial business strategy to marketing plan execution.
SFW combines science and art to connect consumers with the brands they love.
SFW turns clients into storytellers, crafting compelling (and measurable) messages for consumers, media, and trade.
SFW believes design solves problems. Using consumer insights to guide the creative process, SFW’s work is as effective as it is beautiful.
SFW is a true omnichannel agency, using the full array of modern marketing tactics to engage consumers personally as they move along the journey to purchase.
SFW was founded with a focus on helping brands win in retail. Experts in strategy, sell-in, and sell-through, SFW has partnered with clients to win across all brick and mortar retail and digital channels.