July 24th, 2018

SFW introduces seven new hires

SFW’s growth spurs additions to digital, account and creative teams

GREENSBORO, NC —SFW, the insights, strategy, and activation agency that helps brands win in retail has hired seven new staffers to address 2018 business growth.

SFW’s new hires include Carson Ketrow, Sarah Donahue, Alex Jenkins, Sarah Albright, Mollie McKinley, Emily Marohn, and Jessica Amberg.

Carson Ketrow, Media Content and IT Coordinator, joined the Greensboro office after serving in the Marine Corps and earning a degree from UNC Greensboro in Media Studies.

Sarah Donahue, Front-End Developer, joined SFW after earning her master’s degree in interactive media from Elon University.

Alexandria Jenkins, PR and Content Specialist, moved to Greensboro from Greenville, South Carolina and joined SFW after earning a master’s degree from Clemson University in communication.

Sarah Albright, Designer, joined the SFW team after graduating from North Carolina State University’s College of Design and soon after her summer placement at SFW as a digital intern.

Mollie McKinley, SFW’s most recent hire, accepted a position as a copywriter. Mollie previously served as an intern at SFW while earning a Master of Fine Arts in writing from Savanah College of Art and Design.

Emily Marohn, Business Development Coordinator, is a recent graduate of UNC Greensboro with a degree in business administration. Emily formerly worked at SFW as an intern.

Jessica Amberg, Social Media Coordinator, is a recent graduate of the University of North Carolina at Chapel Hill and Greensboro native. Jessica studied Media and Journalism with a specialization in Advertising.

“We are excited to bring in so many amazing individuals with a wide range of talent. Our company strives to win with every client we work for, but we also want our own brand to win. All of our new hires add immense value to our team,” said SFW’s CEO, Ged King.

In 2018, SFW has added GE, Johns Manville and Stake Center Locating as new accounts and expanded its engagement with Novant Health and Primo Water. The company now employs 51 people in its Greensboro and Raleigh office.