June 6th, 2018

SFW quietly making a difference

By: Jim Longworth

Ever wonder why Fruit of the Loom, Primo Water, Lowe’s Home Improvement and Novant Health are so well known? One big reason is SFW, a Greensboro-based company who specializes in creating and strengthening brand awareness for its clients. Founded in 1984 by the late George King, SFW is today, run by King’s son Ged who, over the past decade has quietly grown the company into the largest privately owned marketing agency in the region. And, just as Ged has helped scores of clients improve their market position, he and his team have also helped improve quality of life for countless individuals and nonprofit agencies.

For example, Ged has made SFW the largest nationwide participant in the annual 24-hour “Create-a-thon,” where agencies such as his offer free marketing services to area nonprofits. His efforts in that regard have allowed those nonprofits to reach more clients who are in need of crucial social services.

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