November 12th, 2018

SFW serves as barrier sponsor in NC CycloCross Event

SFW team member wins third place in State Championship Race

GREENSBORO, NC — SFW, an insights, strategy and activation agency in Greensboro, sponsored the 2018 North Carolina Cyclocross (NCCX) State Championship Race barriers in Gibsonville, NC on Saturday, November 10, 2018.

Cyclocross is a fast-paced cycling event that blends the skills of road and mountain biking across various types of terrains. SFW fosters a culture of biking enthusiasts with events like Bike to Work Week and frequent weekend rides. These races often require barriers, which SFW and the Trek Store Greensboro sponsored.

Andy Dietz, a research analyst at SFW, competed in the North Carolina State Championship in Gibsonville. Andy took home third place in the Regional race, setting him up to qualify for the USA Cyclocross National Championships in Louisville, Kentucky on December 11-16, 2018.

“I love riding and to participate in something like this at the national level has been a goal of mine for years I am grateful to have my company, SFW, sponsoring the event and supporting me along the way,” said Dietz.

SFW’s CEO, Ged King is a long-time cyclist and is a big supporter of the cycling event.

“I am proud of Andy for getting out there and competing. This is not your average cycling event and takes a lot of athletic ability to compete, let alone place,” said King.

SFW is happy to contribute to this year’s race and plans to continue supporting the North Carolina Cyclocross events in the future.

Good luck to Andy Dietz in the USAC CX Nationals this December!