Every single year, we stay awake (and creative) for 24 hours to help make assets for both national and local non-profit organizations. It’s the best all-nighter we could ever ask for.


Largest marketing agency in the nation to participate.


Years that SFW has participate in CreateAthon.


Approximate value of the work produced each year.


Hours of non-stop work.

(krēˈāt‑ə‑thän) noun

  1. A 24‑hour charity event where marketing teams and advertising agencies create assets for national and local non‑profit organizations: CreateAthon is a national movement that rallies marketing teams to help local non‑profits in a 24‑hour creative blitz.
  2. Where marketers and advertisers pull an all‑nighter for the greater good: At last year’s CreateAthon, SFW served 32 non‑profits, producing more than $200,000 of work in one day.
  3. An excuse to eat a smörgåsbord of diet‑obliterating food, pound dangerous amounts of Red Bull, and separate the strong from the weak when Mr. Sandman tries to coax us to sleep: “The 2 a.m. pizza‑eating contest at this year’s CreateAthon was a bad idea.”


Printed pieces.


Social media posts.


The number of times Jess is asked, "How long until we're done?"


Approximate calories of pistachios, Red Bull, and midnight pizza consumed.

These are some of the nonprofits we've helped.


In 2018, SFW participated in their 6th annual Bike to Work Week, celebrating National Bike Month and Bike to Work Day. Our last ride in May was 80 miles roundtrip from our Greensboro HQ to Winston‑Salem, the home of our client, Primo® Water.


In 2017, SFW sponsored the 9th Annual Reelin’ for Research fishing tournament, raising over half a million dollars to benefit the Tony Montana Fellowship Fund at UNC Children’s Hospital. SFW handled both the PR and social media for the event, as well as creating a landing page and digital banners to spread the Reelin’ for Research message.