Every single year, we stay awake (and creative) for 24 hours to help make assets for both national and local non-profit organizations. It’s the best all-nighter we could ever ask for.


Largest marketing agency in the nation to participate.


Years that SFW has participate in CreateAthon.


Approximate value of the work produced each year.


Hours of non-stop work.

(krēˈāt‑ə‑thän) noun

  1. A 24‑hour charity event where marketing teams and advertising agencies create assets for national and local non‑profit organizations: CreateAthon is a national movement that rallies marketing teams to help local non‑profits in a 24‑hour creative blitz.
  2. Where marketers and advertisers pull an all‑nighter for the greater good: At last year’s CreateAthon, SFW served 32 non‑profits, producing more than $200,000 of work in one day.
  3. An excuse to eat a smörgåsbord of diet‑obliterating food, pound dangerous amounts of Red Bull, and separate the strong from the weak when Mr. Sandman tries to coax us to sleep: “The 2 a.m. pizza‑eating contest at this year’s CreateAthon was a bad idea.”


Printed pieces.


Social media posts.


The number of times Jess is asked, "How long until we're done?"


Approximate calories of pistachios, Red Bull, and midnight pizza consumed.

These are some of the nonprofits we've helped.

Bike to Work Week

In 2019, SFW participated in our 7th annual Bike to Work Week, celebrating National Bike Month and Bike to Work Day. Collectively we rode a total of 3,309 miles and raised thousands of dollars towards the JDRF Ride to Cure Diabetes this fall. Cycling is an integral part of the SFW culture and serves as a catalyst for wellness, culture, and teamwork.

Reelin' for Research

SFW is an annual sponsor for the Reelin’ for Research fishing tournament, which has helped raise over 3.6 million dollars for the UNC Children’s Hospital and childhood cancer research. Last year SFW had two boats participating in the event and additional volunteers running the weigh-in. We also created the programs, signage, PR and social media for the event, as well as digital scoreboards and a landing page.